First Gadget Case Study

We began with market and competitor research to pinpoint the key features that would set us apart. Additionally, we conducted customer development (Custdev) to identify the main pain points of our audience.

To bring the concept to life, we assembled a creative team that collaborated closely with psychologists to design the character.

One of the major challenges we faced was the inability to use text, as our target audience cannot read yet. This required our UX and game designers to create an intuitive, child-friendly interface without compromising clarity or engagement.

We also adhered to strict App Store and Google Play requirements for children's apps, covering data storage, handling, analytics systems, and a careful approach to educational content.

Throughout the development process, we applied a product-oriented approach — testing each hypothesis before implementation — and prioritized thorough testing to minimize crashes.

As a result, the app passed all compliance checks and has already surpassed 25,000 installs.